Only Have Instagram, Do I Need a Site? The Answer Will Surprise You

## The Illusion of Social Media

You built 10,000 followers. Great. But what if:

- Instagram changes algorithm (again)?
- Your account gets hacked or banned?
- Social network goes out of fashion?

**Your followers aren't yours. The algorithm controls everything.**

### When Only Instagram Works

- ✅ Selling to consumers (B2C)
- ✅ Visual product (food, fashion, art)
- ✅ Low ticket (impulse)
- ✅ You have time to post every day

### When You NEED a Site

- Sell to companies (B2B)
- Service requiring research (consultant, lawyer)
- High ticket (client researches before)
- Want to appear on Google
- Need institutional credibility

### The Ideal Strategy

**Instagram**: Relationship, content, awareness
**Site**: Credibility, conversion, sales

### Honest Comparison

| Aspect | Instagram | Site |
|---|---|---|
| Control | Low (algorithm) | Total |
| Google SEO | Zero | High |
| B2B Credibility | Low | High |
| Automation | Limited | Unlimited |
| Durability | Uncertain | Permanent |

### The Minimum You Need

If budget is limited, start with:
- Simple landing page ($200-500)
- Own domain ($10/year)
- Link in Instagram bio

**Don't put all your eggs in Zuckerberg's basket.**