First Impressions & Valuation: What is Your Digital Brand Worth?

## The 50 - Millisecond Judgment
Google studies confirm: users form an opinion about your site's credibility in**0.05 seconds**. Less than a blink of an eye.

### Premium Design = Premium Price
If your site looks amateurish, the client unconsciously assumes your product is 'cheap' or 'risky'.
- **Apple vs Generics**: Design dictates value perception.
- **Instant Trust**: A fluid, polished site eliminates friction and doubt at purchase time.

### The Impact on Valuation
For startups and growing companies, the digital asset is part of Equity.
- Auditors evaluate technology quality (IP).
- Spaghetti code or a Wix site reduces technical valuation in investment rounds.

### ROI of Design
Investing $20k in an elite digital presence isn't 'spending'. It's the lever that allows you to charge 3x more for your service, as the packaging matches the delivery.

** Don't let a $500 site destroy the value of a $5 Million company.**