How to Integrate WhatsApp to Your Site and Triple Contacts

## Why WhatsApp Is Essential

- **99%** of smartphones have WhatsApp
- WhatsApp buttons increase conversions by up to 200%
- **Less friction = more contacts**

## 5 Ways to Integrate WhatsApp

### 1. Floating Button
- Fixed on screen on all pages
- One click opens chat
- Click rate: 3-8%

### 2. CTA on Buttons
- "Talk to Us on WhatsApp"
- Specific by section (quote, questions, support)
- Click rate: 5-15%

### 3. Click-to-Chat Link
- Directs to chat with ready message
- **Example**: `wa.me/5511990246877?text=Hello!`
- Customization per page

### 4. QR Code
- For printed materials
- Digital business cards
- Easy scan = quick conversion

### 5. Chat Widget
- Basic chatbot before WhatsApp
- Qualifies leads automatically
- Directs to human when necessary

## Implementation Tips

### Pre-Configured Message
Bad: "Hello"
Good: "Hello! I saw your site and would like more info about [service]."
Great: "Hello! I saw [Company] site and I'm interested in [specific service]. My name is..."

### Strategic Positioning
- Header: maximum visibility
- Service sections: relevant context
- Footer: universal fallback
- Floating: always accessible

### Business Hours
- Configure auto-reply outside hours
- Define response time expectation
- Use WhatsApp Business status

## Metrics to Track

- Clicks on WhatsApp button
- Conversion rate per page
- Time to first response
- Closing rate