Your Competitor Gets 10x More Leads With the SAME Google Ads Budget. Know Why?

## The Silent Hemorrhage of Paid Traffic

You hired a marketing agency. Google Ads is running. Clicks are coming in. But leads? Gone.

The problem **isn't the ad**. It's what happens **after the click**.

### The Brutal Math

Real Google data (2025):
- **53%** of mobile visitors abandon sites that take more than 3 seconds
- **Every additional second** of loading reduces conversions by 12%
- **Sites with Lighthouse < 50** pay up to **30% more per click** (low Quality Score)

Let's do the math for a real budget:

| Metric | Slow Site (4.2s) | Fast Site (0.5s) |
|--------|------------------|------------------|
| Monthly Budget | $3,000 | $3,000 |
| Clicks | 3,000 | 3,000 |
| Bounce Rate | 62% | 18% |
| Effective Visitors | 1,140 | 2,460 |
| Conversion Rate | 2.1% | 4.8% |
| Leads/month | **24** | **118** |
| Cost per Lead | **$125** | **$25** |

**Your competitor doesn't invest more. They convert better.**

### Why Your Site Is Slow (And You Don't Even Know)

The most common culprits:

#### 1. WordPress with 47 Plugins
Each plugin adds JavaScript. 47 plugins = 2.8MB of scripts competing for CPU on your client's phone. The result? A white screen for 4+ seconds.

#### 2. Shared Hosting
Your site shares a server with 500 other sites. When your ad goes viral, the server queues up. TTFB: 1.8 seconds. Before your site even starts appearing.

#### 3. Unoptimized Images
3MB PNG photos straight from the photographer's phone. No WebP, no lazy loading, no CDN. The user's 4G cries.

#### 4. Zero CDN / Edge
Server in one city, client in another. Thousands of kilometers of physical distance = 200ms+ of pure latency added to every request.

### The Solution: Extreme Performance Landing Pages

At RET, we build landing pages that load in **< 0.5 seconds** on any device:

- **Edge Computing (Vercel):** Your site runs in 40+ global locations.
- **Zero WordPress:** Next.js with Static Generation. The page already exists ready on the server before the click.
- **AVIF/WebP Images:** Smart compression with quality preservation. 300KB instead of 3MB.
- **Critical CSS Inline:** First frame appears in < 200ms. No layout shift.

### The ROI Is Immediate

A RET client spending $4,000/month on Google Ads migrated from WordPress to Next.js Edge:
- **Before:** 31 leads/month (cost: $129/lead)
- **After:** 127 leads/month (cost: $31/lead)
- **Annual savings:** $36,000+ in acquisition costs

> **You don't need more traffic. You need a site that doesn't throw traffic away.**

Request a free performance audit and discover how much money your site is burning right now.