Amateur Design: How Much Does Your Company Lose by Looking Cheap?

## First Impression Is What Stays

Stanford studies show that **75% of users judge a company's credibility by its site design.** And this judgment happens in **less than 0.05 seconds** - before even reading a word.

### What Is Amateur Design?

- ✗ Colors that don't match
- ✗ Hard to read fonts
- ✗ Pixelated or generic images
- ✗ Disorganized layout
- ✗ Lack of visual hierarchy
- ✗ Broken mobile

### How Much Does This Cost?

| Impact | Estimated Loss |
|---|---|
| Visitors leaving immediately | -60% of traffic |
| Loss of credibility | Clients don't even consider you |
| Unfavorable comparison | Competitor gets the sale |
| Lower perceived price | You are forced to charge less |

### Real Case

A clothing store had 0.8% conversion rate. After professional redesign, it rose to 2.4% - **triple sales** with same traffic.

**Investment**: $1,500
**Additional monthly return**: $3,000
**Payback**: 15 days

### Design Communicates Price

Amateur site = "we are cheap, inexperienced"
Professional site = "we charge fairly for quality"

**Do you want to compete on price or value?**

### Next Step

Honestly evaluate your site. Show it to someone outside and ask:
"What do you think of this company based on this site?"

The answer might surprise you.