Site Without HTTPS? Risks You Are Running (And Don't Know)

## What Is SSL / HTTPS?

- **HTTP**: Open connection, no encryption
- **HTTPS**: Encrypted, secure connection (lock)

### Why Does It Matter?

### 1. Real Security
Without SSL, anything between you and visitor can be intercepted:
- Passwords
- Card data
- Personal info

### 2. Google Penalizes
Since 2018, sites without HTTPS:
- Lose ranking positions
- Show "Not Secure" in Chrome
- Have lower click rate

### 3. Browsers Block
Chrome, Firefox and Safari show scary warnings:
- "This connection is not secure"
- "Attackers might try to steal your information"

**How many clients do you lose because of this?**

### The Cost of No SSL

| Impact | Consequence |
|---|---|
| SEO | -10 to -30% organic traffic |
| Trust | Visitors leave in fear |
| Conversion | Forms look risky |
| E-commerce | Impossible to take payments |

### How to Fix

**Cost**: Usually FREE (Let's Encrypt)
**Time**: 30 mins to 2 hours
**Difficulty**: Technical, better with professional

### Check Now

Access your site. Is there a lock in address bar?
- ✅ Green/gray lock = OK
- ❌ "Not secure" = URGENT

**SSL is mandatory in 2024. No excuses.**