Anatomy of a High-Converting Landing Page

## The 8 Mandatory Elements

### 1. Magnetic Headline
**What it is**: Main title that captures attention
**Formula**: [Main Benefit] + [Timeframe/Ease]
**Example**: "Increase Your Sales in 30 Days Without Spending on Ads"

### 2. Support Subheadline
**What it is**: Complements headline with details
**Function**: Answer "how?" or "for whom?"
**Example**: "Methodology tested by +500 small business owners"

### 3. Hero Image or Video
**What it is**: Main visual above the fold
**Tips**:
- Real photo > generic illustration
- Video increases time on page 80%
- Show result, not process

### 4. Social Proof
**What it is**: Evidence that others trust you
**Types**:
- Testimonials with photo
- Client logos
- Numbers (500+ served)
- 5-star reviews

### 5. Clear Benefits
**What it is**: What the client GAINS
**Format**: List with icons
- ✅ Benefit 1
- ✅ Benefit 2
- ✅ Benefit 3

**Tip**: Benefits > Features

### 6. Irresistible CTA (Call-to-Action)
**What it is**: Button that leads to action
**Tips**:
- Contrasting color
- Action text ("Get My Quote")
- Repeat in various points

### 7. Simple Form
**What it is**: Lead data capture
**Rule**: Ask only the essential
- Minimum: Name + WhatsApp
- Maximum: Name + Email + Phone + 1 qualifying field

### 8. Urgency / Scarcity
**What it is**: Reason to act NOW
**Examples**:
- "Limited spots"
- "Promo price until Friday"
- "Bonus for first 10"

## Validation Checklist

- [ ] Headline clear in < 5 seconds
- [ ] CTA visible without scroll
- [ ] Page stores in < 3 seconds
- [ ] Works on mobile
- [ ] Social proof present
- [ ] Form working

**Test, optimize, repeat.**