Is Your Site Slow to Load? Calculate How Much You're Losing

## The Math of Slowness

**Fact**: Every 1 second delay drops conversion by 7%.

Let's calculate:
- Your site gets 1,000 visits / month
- Conversion rate: 3%
- Average ticket: $100

**Fast site (2s)**: 1,000 × 3% × $100 = $3,000
**Slow site (5s)**: 1,000 × 1.4% × $100 = $1,400

**Monthly loss**: $1,600

### Why Do Sites Get Slow?

1. **Heavy images** - Not optimized photos
2. **Cheap hosting** - Slow server
3. **Dirty code** - Too many plugins, junk
4. **No cache** - Reloads everything every time
5. **No CDN** - Distance from server

### Test Your Site Now

Use: [PageSpeed Insights](https://pagespeed.web.dev)

| Score | Status |
|---|---|
| 90-100 | Excellent ✅ |
| 50-89 | Needs improvement ⚠️ |
| 0-49 | Critical 🚨 |

### Solutions By Investment Range

**Free**: Compress images, remove plugins
**$20-50 / month**: Better hosting
**$100-500**: Full professional optimization

### Google Also Penalizes

Since 2021, speed is a ranking factor. Slow site = fewer organic visits.

**Every second matters. Literally.**