Google Ads Without a Good Site? You're Throwing Money Away

## The Most Expensive Mistake in Digital Marketing

You pay $2 per click. The visitor arrives. The site is slow, ugly or confusing. They leave. **Your $2 went to the trash.**

### The Math No One Does

Ad Investment: $500/month
Clicks: 250
Site with 1% conversion: 2.5 leads
Optimized site 4%: 10 leads

**Same investment, 4x more result.**

### Before Advertising, Your Site Must Have:

- [ ] Loads in under 3 seconds
- [ ] Works perfectly on mobile
- [ ] Clear and visible CTA
- [ ] Working WhatsApp or form
- [ ] Specific landing page for ad
- [ ] Social proof (testimonials)

### The Cost of Ignoring

| Scenario | Cost per Lead |
|---|---|
| Bad site (1% conversion) | $200 |
| Average site (2% conversion) | $100 |
| Optimized site (4% conversion) | $50 |

**The bad site costs 4x more in Ads.**

### The Correct Order

1. **First**: Optimized site
2. **Then**: Invest in traffic

It's useless to bring visits to a site that doesn't convert.

### Recommendation

Invest $1,000-2,000 in the site once. Then $300-500 / month in Ads.

**The return will be exponentially higher.**