Is E-commerce Worth It in 2025? Real Market Numbers

## E-commerce Market Numbers

- **2024 Revenue**: Growing rapidly
- **Annual Growth**: 10-15%
- **Online Buyers**: Millions of daily users
- **Average Ticket**: Increasing consistently

## When E-commerce Is Worth It

### ✅ YES, Worth It If:
- Your product is easy to ship
- Profit margin > 30%
- Potential volume > 50 orders/month
- You can compete on price or niche
- You have stock and logistics capacity

### ❌ NOT Worth It If:
- Product too heavy/large (shipping unviable)
- Very low margin
- Market dominated by giants
- No time for daily management
- Insufficient working capital

## Real Costs of an E-commerce

### Initial Setup
- Platform: $1,500-4,000
- Product photos: $100-500
- Initial stock: Variable

### Monthly Fixed
- Hosting: $20-100
- Platform/ERP: $20-60
- Payment gateway: 2-4% of sales

### Variables
- Marketing: 10-20% of revenue
- Shipping (optional subsidy)
- Packaging: $0.50-2 / order

## Alternatives to Own E-commerce

1. **Marketplaces** (Amazon, eBay)
- Pros: Ready traffic
- Cons: High fees, less control

2. **Social Commerce** (Instagram, WhatsApp)
- Pros: Low cost, relationship
- Cons: Hard to scale

3. **Landing Page + WhatsApp**
- Pros: Simple, fast
- Cons: Manual process

## Quick Calculator

For e-commerce to profit:
- **Revenue > 3x fixed costs**
- **Net margin > 15% after everything**

## Conclusion

E-commerce is worth it for the right business, with proper preparation. It's not for everyone, but for those who do it well, it's extremely profitable.

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